Strategic Location and Market Analysis Process

Strategic planning and creative marketing execution begin by combining the analytical skills of professionals in research, analysis and marketing with the market knowledge gained from decades of collaborative success. NAI Columbia is committed to providing a superior platform integrating original research, proprietary databases and skilled secondary data evaluation to formulate and deliver on the strategic initiatives of our clients. Significant commercial real estate endeavors require more than pre-packaged data delivered in a vacuum.

In-depth local knowledge is a critical component to navigating the dynamic commercial real estate market. This statistical data gathered from our primary, secondary, and tertiary markets and their submarkets and micro-markets, combined with the experience of our service professionals, provides you with the insight and resources to make informed business decisions.

Our local offices cover economic, property, market and cultural interests, with the aim of informing our clients regarding news that affects commercial real estate values. Local research, along with the input of our regional teams, produces intelligence that conveys historical and future predictions in quarterly reports, annual reviews and customized reports covering market trends, significant transactions, and local economic and demographic data.

NAI Columbia’s Market Research Services Include:
Market Analysis • Site Analysis • Strategic Mapping and Segmentation • Trade Area Delineation • Competitive Analysis • Demographic Analysis • Traffic Pattern and Volume Research • Visibility, Utilities, Access and Zoning

The Latest in GIS Mapping and Demographic Services

At NAI Columbia, we can design strategic planning for market entry, expansion or contraction. We utilize the very latest Geographic Information Systems (GIS) technology for site and market analysis. These proprietary systems provide our specialty teams with the information and ability to favorably negotiate our clients’ needs.

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